Okay, let’s be honest...what makes a really good Instagram post is subjective. We all have different tastes, so different kinds of posts will appeal to different people. But in order to get a larger audience to see your Instagram post and engage with it, there are a few things you can do:

• Add a location to every post… Even if it is a city! More people will see your content if they are searching that area. And Instagram prioritizes content with tagged locations over content without those tags.
• We talked about this in the captions module, but it’s worth bringing up again: add a CTA to every post. Start off by asking a question as the first sentence of the description. That one sentence is going to make people scroll past or read more, so make sure it’s engaging and clearly tells them what you want them to do.
• Tag others – WHEN IT MAKES SENSE.
• Then of course there are hashtags… Let's talk about that next!